WineWeb Adds Winery CRM Dashboard to Customer Relationship Management Services WineWeb.com announces the addition of a CRM Dashboard to its winery customer relationship management services. The integrated CRM dashboard allows wineries to analyze their customers across e-commerce, point-of-sale and wine club transactions. Read more on PRWeb via Yahoo! News
How to Find Your First Customer Starting your own business can be as exciting as it is nerve-wracking. Your road to future success starts with your first customer. Landing your first customer will require a mix of old school face-to-face networking and plenty of time behind the computer building your brand online. If you’re ready [...]
Search for the right customer On April 16, 1853, the first passenger train between Bori Bunder, Bombay and Thane embarked upon a short journey in… Read more on Express India
Customer Concentration Risk: LookSmart By William J. DeRosa, Jr., CFA. It was back in 2004 and I happened to notice the afterhours trading on a certain stock that was moving dramatically. The stock in question was LookSmart Inc, ticker LOOK. I knew nothing about the company or whether it was worthy of investment. Nor do [...]
Procera Networks Announces Strong Initial Customer Deployments of Its New PacketLogic PL8720 Strong Worldwide Demand Includes Adoption by New Tier-1 Mobile and Tier-1 Cable Operators Read more on Marketwire
RADIO ADVERTISING STRATEGY: Educating The Customer A radio station sales manager asked if I had any ideas for a relatively new client: a small, independently owned hardware store. Just one location, in the center of a small town. The store didn’t seem to have any obvious Unique Selling Propositions (lowest prices, free delivery, etc.). So [...]
For any business, regardless of size, customer service is a critical aspect of being successful. Customers are the lifeblood of the business, and no matter how successful your business may be in other regards, whether advertising, promotion, marketing, branding or price, if customers are not served well, they become disgruntled and will leave. It is [...]
Customer Based Brand Equity – A Pragmatic Approach  Dr.K.Krishnakumar, Lecturer in Commerce, Periyar University, Salem – 636 011  Introduction In the new era of a globalized market place, brands are key drivers of economic values of a corporation. In the new emerging business scenario, brands offer the capacity to add value which is [...]
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